About the project
8 weeks / 2024 / Renewal of the visual identity of Základná škola Haličská cesta 7
For the elementary school Základná škola Haličská cesta 7, the task was to renew the school’s existing visual identity. The aim was to clearly represent the school’s values while appealing to students, teachers, parents and the local community. An important aspect of this project was to preserve the historical elements, such as the original logo and the three primary colors, in order to respect the school’s 65-year tradition and avoid confusion. The challenge was to create a modern, cohesive look and feel that would extend across all media and reinforce the school’s brand.
Outcomes
Coherent appearance, strengthened brand identity, increased attractiveness
Our Role
Branding, Print design, Advertising design, Social media
Our main task was to overhaul the old branding to develop a more consistent and modern visual identity. This included designing new visual elements, redefining the color palette and typography, and integrating these elements into all of the school’s media. We also created additional graphic materials to support the school’s communication. Working closely with the school’s leadership, we ensured that all new designs both respected the school’s heritage and emphasized the institution’s modern direction.
Design process
The design process began with a thorough analysis of the school’s existing visual identity and requirements. We then developed initial designs that preserved the historical elements while introducing modern and fresh aspects. After several rounds of feedback with the school management, the final designs were created and integrated into the school’s various media. The implementation was done in close coordination with the school to ensure that all materials were provided on time and in high quality.
Outcomes
The successful implementation of the project has resulted in a more consistent and professional image for the school. The new branding sets the school apart from its competitors and supports its efforts to attract new students. The application of the new visual identity across all of the school’s communication materials has contributed to a strengthened brand identity that conveys the school’s values and traditions in a clear and engaging way.
Through our work, Základná škola Haličská cesta 7 was able to develop a modern, coherent image that respects its long tradition while strengthening its appeal to future students and the community. This project shows how important it is to find a balance between historical values and modern requirements in order to create a successful visual identity.
We are located in
Basel, Switzerland
Let us talk about your project
pn.graphicdesignstudio@gmail.com
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