About the project
6 months / 2021 / Brand identity and accompanying merchandise for Nová Zem
The non-profit organization Nová Zem is an ecological platform based in Slovakia that is dedicated to creating awareness of ecological issues and building a community that is actively engaged in protecting nature and our planet. As part of this project, the focus was on developing a brand identity that reflects the values of the organization. The entire identity was built around the color green and natural elements to emphasize Nová Zem’s commitment to environmental protection and sustainability.
Outcomes
Strong brand identity, coherent visual communication, increased perception
Our Role
Branding, design of accompanying merchandise
Our main task was to develop a memorable and meaningful brand identity for Nová Zem. This included designing a new logo, defining a consistent color palette and selecting fonts that emphasize the organization’s environmental commitment. In addition, we designed a series of collateral pieces to represent the new brand identity in different contexts. Our goal was to create a consistent visual language that clearly communicates Nová Zem’s mission and positions the organization as a trusted player in the field of environmental protection.
Design process
The design process began with an intensive concept phase in which we analyzed Nová Zem’s goals and values. In the design phase, we developed initial ideas for the visual identity, focusing on natural elements and the color green. These concepts were then refined and applied to various collateral items to ensure consistent and coherent visual communication. Finally, we implemented the final designs and ensured that all materials were produced to a high quality and delivered on time.
Outcomes
The successful implementation of this project led to the establishment of a strong and recognizable brand identity for Nová Zem. The new visual identity helped the organization to communicate its messages clearly and persuasively, increasing its visibility both locally and in the wider community. The consistent application of the brand guidelines in all collateral and printed materials ensured that Nová Zem is perceived as a professional and committed player in environmental protection.
Through our work, Nová Zem was able to develop a strong, consistent and memorable brand identity that clearly communicates its mission of environmental protection and sustainability. The new collateral and printed materials helped to make the organization more visible to the public and effectively communicate its messages. This project demonstrates how important a thoughtful and consistent brand identity is to the long-term success of a non-profit organization.
We are located in
Basel, Switzerland
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pn.graphicdesignstudio@gmail.com
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