About the project
8 weeks / 2024 / Corporate identity for neuenschwander + partner GmbH
Neuenschwander + partner GmbH is a newly founded consulting company based in Ettingen. The company is committed to providing high quality consultancy services to smaller businesses – an area often dominated by large corporations. The aim of this project was to update the existing logo and create a new corporate identity that exudes trust and reliability. The challenge was to develop a visual identity that would make clients feel they were in good hands, while representing the partnership and trust the company offers its clients.
Outcomes
Trustworthy brand, coherent corporate identity, strengthened market position
Our Role
Corporate branding, Print design
Our task was to develop a modern yet reassuring corporate identity that reflected the values of neuenschwander + partner GmbH. This included revamping the old logo to make it more contemporary and appealing, as well as creating a consistent color palette and typography that supported the new brand image. We also designed various print and promotional materials that consistently represented the new look across all communication channels. Our aim was to create a brand that would both inspire trust and emphasize the professional and collaborative nature of the company.
Design process
The design process began with a thorough analysis of the existing brand and its impact on the target group. During the conception phase, we developed ideas for a new, more modern logo and a matching corporate identity. After consulting with the client, we created drafts that ultimately led to a final design. The implementation included adapting the design to various media and producing the corresponding printed matter and advertising materials. Our focus was on making the brand consistent and memorable in its new form.
Outcomes
By successfully implementing this project, we were able to create a corporate identity that reflects the trust and partnership that neuenschwander + partner GmbH offers its customers. The new visual identity has not only visually modernized the company, but also strengthened its position in the market. The uniform application of the new design in all media has resulted in a clear and professional external image that appeals to both existing and potential customers.
Our work has enabled neuenschwander + partner GmbH to develop a corporate identity that radiates trust and reliability. The new design guidelines and materials have helped the company to clearly stand out from the competition and cement its position as a trusted partner for smaller businesses. This project shows how important a well thought-out and consistent corporate identity is for the success of a company.
We are located in
Basel, Switzerland
Let us talk about your project
pn.graphicdesignstudio@gmail.com
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