About the project
4 weeks / 2023 / Social media concept for the Youth Red Cross Basel
With over 300 volunteers, the Basel Youth Red Cross is involved in numerous social projects that have a positive impact on life in the region. We took on the task of revising and redesigning the organization’s social media presence on Instagram. The main goal of this redesign was to strengthen the organization’s presence on Instagram and create a consistent visual language that reflects the values and projects of the Youth Red Cross. It also aimed to highlight the diversity of activities and topics through specially designed templates, while simplifying the content creation process for volunteers.
Outcomes
Consistent visual language, increased social media presence, easier content creation
Our Role
Social media design, template creation, visual language development
Our main task was to create a consistent and engaging social media presence for the Basel Youth Red Cross. This involved developing a consistent visual language as well as designing templates to help volunteers create content quickly and easily without compromising the visual consistency of the brand. We worked closely with the organization’s leaders to ensure that the new designs represented both the values of the Youth Red Cross and the diversity of their projects.
Design process
The design process began with a comprehensive analysis of the previous social media presence of the Basel Youth Red Cross. During the conception phase, we developed proposals for a uniform visual language and created initial drafts for the templates. These were finalized after consultation with the client and put into practice. The entire process was carried out in close collaboration with the volunteers to ensure that the new designs were not only visually appealing but also user-friendly.
Outcomes
The successful implementation of this project led to a significant improvement in the Instagram presence of the Basel Youth Red Cross. The new, uniform visual language and the developed templates enabled the volunteers to create content faster and more efficiently, which led to increased activity and interaction on the platform. At the same time, the consistent visual presentation ensured that the organization’s projects and activities were presented in a professional and appealing way.
Through our work, the Basel Youth Red Cross was able to significantly improve its social media presence on Instagram. The templates we developed and the consistent visual language made it easier for volunteers to create content and helped to present the organization in a professional and attractive way. This project shows how important a well-thought-out social media strategy and visual consistency are for the success of a non-profit organization.
We are located in
Basel, Switzerland
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