About the project
6 weeks / 2023 / Election campaign of the Jungen Grünliberalen beider Basel
For the 2023 election campaign of the Jungen Grünliberalen beider Basel (JGLP), we worked closely with the client to design a comprehensive range of printed matter and advertising materials. The aim of the campaign was to effectively communicate the political positions of the JGLP and maximize their visibility during the election campaign. The challenge was to adhere to the party’s strict CI/CD (Corporate Identity and Corporate Design) guidelines while developing creative and engaging designs that reflected the JGLP’s core messages.
Outcomes
Consistent communication, increased exposure, targeted approach
Our Role
Print design, advertising materials, CI/CD integration
Our main task was to design and implement printed and advertising materials that meet the high standards of the JGLP. This included the development of posters, flyers and other printed materials that were used in public spaces and at events. We worked closely with the JGLP team to ensure that all designs followed the party’s CI/CD guidelines closely, while communicating the political messages clearly and engagingly. In addition, we ensured the designs were adapted for different formats and applications to ensure consistent brand communication.
Design process
The design process began with an intensive conception phase in which we analyzed the objectives of the JGLP and developed initial ideas for the visual implementation. This was followed by the design phase, in which we created various layouts and design concepts tailored to the needs of the campaign. Finally, the final design was put into practice, ensuring that all materials were delivered on time and in high quality.
Outcomes
The successful implementation of this project led to a significant increase in the JGLP’s visibility during the 2023 election campaign. Our designs helped the party to communicate its messages clearly and persuasively, resulting in effective outreach to target voters. The consistent application of CI/CD guidelines across all materials also strengthened the JGLP’s brand identity and ensured a professional and consistent public image.
Thanks to our work, the JGLP beider Basel was able to achieve its goals for the 2023 election campaign. The printed and advertising materials we designed helped to make the party more visible to the public and communicate its political positions effectively. This shows how important a well thought-out and consistent design is for the success of an election campaign.
We are located in
Basel, Switzerland
Let us talk about your project
pn.graphicdesignstudio@gmail.com
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