About the project
2 weeks / 2023 / Social media campaign and advertising design for the Federal elections
We developed a social media campaign for the Grünliberalen Basel-Stadt aimed at mobilizing voters for the 2023 federal elections. As part of this campaign, we created social media content for an event where voters had the opportunity to engage directly with the party’s candidates. In addition, we created a short promo video that was shown in the Basel streetcars to increase the visibility of the party and raise interest in the elections.
Outcomes
Increased exposure, stronger voter loyalty, targeted approach
Our Role
Social media design, advertising design, video creation
Our main task was to develop visually appealing social media content and promotional materials that supported the event and the party during the election campaign. We conceptualized and designed graphic elements that could be shared both on social media. In addition, we created a short, concise promo video that conveyed the party’s messages visually and emotionally. Our focus was to ensure clear and consistent communication that effectively appealed to target voters.
Design process
The design process began with a thorough analysis of the campaign’s objectives and the needs of the party. During the conception phase, we developed initial ideas for the graphic design of the social media content and the promo video. After consultation with the client, we created various layouts and design concepts that were tailored to the specific requirements of the campaign. The final implementation was completed on time, ensuring that all content was of high quality and consistent with the party’s corporate identity.
Outcomes
The successful implementation of this project led to a significant increase in the visibility of the party during the election campaign. The social media content and the promo video helped to attract voters’ attention and successfully promote the event. By targeting voters through various channels, the party was able to reach a broader electorate and communicate its messages clearly and convincingly.
Thanks to our work, the Grünliberale Basel-Stadt was able to achieve its goals for the 2023 National Council elections. The social media content and promo video we created helped to raise the party’s public profile and effectively communicate its political positions. This project shows the importance of thoughtful and consistent design in modern political communication.
We are located in
Basel, Switzerland
Let us talk about your project
pn.graphicdesignstudio@gmail.com
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